If you think about it, you will see that each of this world’s 7.7 billion people are in sales.
A mother is telling her son not to eat chocolate.
A Sales Director is giving a software demo to his prospective clients.
An employee is asking her manager for a salary raise….
Learn one simple way to move people, build stronger relationships, and become a trusted advisor.
There are 7.7 billion sales owners in the world because everyone in the world is either selling a product, service or idea. The fact that everybody is selling brings its own challenges and possibilities.
How can high growth companies and start-ups successfully win clients in the face of unprecedented competition?
Is there a structured and hassle-free way for a sales owner to become a trusted advisor?
How can you become a great story teller and move people?
Rather than following a complex set of processes that don’t work, is there a simple way to create predictable sales?
Can ONE sales strategy be applied in both the business and personal context?
Narrating 31 experiences from Business to Business (B2B), Business to Consumers (B2C) and Personal life scenarios, this book reveals one simple and powerful sales strategy that is the perfect answer to all the above questions. What’s more, it provides you with an easy to implement and clear blueprint of this strategy.
Professor (Marketing), Indian Institute of Management, Kozhikode.
Sages and seers through their ancient texts conveyed how to live and conduct ourselves through cases/stories. They continue to remain etched in the mind for several years. This is exactly what Amit is conveying through 'USE CASE' for selling. This NICE and powerful engagement tool is timely and wisely presented. It’s an excellent CASE for success for every sales person.
CEO, Speakers Institute and Best Selling Author of ' Bounce Forward ' and ' Storyshowing'
What makes this book unique and memorable is that it tells true sales stories in both business and life. And through these powerful stories, one extraordinary sales strategy emerges. A ‘must read’ for all.
Clinical Full Professor of Business in the Marketing Area, Indian School of Business, Hyderabad
Amit Agarwal's book, The Ultimate Sales Accelerator, is fascinating and lucid. It has demystified selling. It is easy and fun to read, and if the skills described in the book are practiced, the results could be extraordinary. It is based on stories of success achieved by deploying the techniques described in the book in multiple situations and contexts. The techniques elucidated in the book are field-tested, which provides confidence and nudges the reader to try them out, and thereafter improvise on the technique.
Managing Partner - La Hoya Business Accelerators and Visiting faculty at IIM Ahmedabad
This book, written by Amit, is a jargon-free easy read, which is rare for a book on sales. It is replete with real-life relatable experiences and examples that will be valuable for people interested in pursuing careers in Customer Facing roles. Questioning for better insights and metaphors for effective communication are clearly my favourite takeaways from the book.
General Partner, Exponential Innovation Fund and Board Member at Medimetry
Practical tips from a geek’s transition from deploying analytics to running multi-million sales quotas. Amit bares it all from growth challenges, building and managing teams to scaling Saas and consumer businesses. A must-read for modern businesses trying to build a sustainable growth business.
Head HR, Bigbasket.com & Co author of 'Cut the Crap & Jargon - Lessons from the startup Trenches'
An inspiring book that illustrates how great story-telling and use cases are essential tools for an effective sales pitch. Treating a prospect as a user and not as a buyer can make all the difference. Read this book and it will help you re-imagine selling. Entertaining and yet insightful!
Founder and CEO, TalentSprint, Independent Director and Chairman of Innovation Council, National Payments Corporation of India
Amit has combined his remarkable in-field sales experience with a strong framework orientation, and made a compelling case for Use Case selling. The beauty of the book lies in its startling simplicity, rich anecdotes, and sharp insights. A must read for all professionals.
VP, Sales for Life, Social Selling Evangelist
Sales are made when a vendor's offering matches a buyer's need. While this holds true it doesn't provide context or depth on how sellers can craft their messaging and tailor the buying experience in a modern, efficient and frictionless way. This is where Amit's work in Use Case Selling is valuable to both sales leaders and practitioners. This is a must-read treatise on modern sales which simplifies what many in sales struggle with today: what to say and how to position the offering. Beyond this, the work provides fresh thinking and stories from Amit's extensive international career. If you seek to uplevel your career in a world of information noise, Use Case Selling™ can help in a significant way.
CEO & MD Manthan Systems and Author of 'Where will man take us?'
Establishing trust, understanding and sharing the feeling of another, communicating one’s point of view - ethos pathos logos – are the three legged stool on which any agreement, any accord sits. Amit through examples drawn from various areas of life, personal and professional, expertly and passionately explains the science of the art of persuasion, of the business of selling.
One morning, over breakfast with my wife, a thought occurred to me. What if someone asked me, “If you were to share only one simple thing that has contributed the most to your success in sales, what would that be?”
Interestingly, the answer came to me immediately! This unexpected answer brought a smile to my lips and I decided to write a book because a book offers an amazing opportunity to share and connect with an infinite classroom.
In business context, we are selling products or services. In life, we are all selling ideas.
A child is asking his father to buy an expensive video game
A mother is telling her son not to eat chocolate.
An employee is asking her manager for a salary raise
The book showcases many true stories in personal life and highlights how easily this one sales strategy can be applied to selling ideas in life as well.
If I tell you ‘Color of the sky is blue‘. You will agree, If I ask you a question ‘What is the color of the sky?’ Some of you may say blue
Some may say ‘the sky is dark in the night.’
Some may say ‘the color of sky changes with time.’
You see what is happening?
A question has created two P’s: Participation and possibilities; two key ingredients to create a strong connection. Thus the name of each chapter is a question.
At a holisitic level implementing One strategy in this book will transform a sales owner to a Trusted Advisor.
At a material level , I got following benefits:
If I can get these benefits, readers can get much more than the benefits listed above.
Imagine when first draft of the book is ready and book title is not finalised. That was my situation. Title ideas were coming all the time, even during sleep and meditation. Titles like KISS ( Keep it simple and Sell) , ‘The Sales Nirvana’ , ‘From Sales owner to Salespreneur’ were being explored and it was getting difficult to choose.
Finally, I shared 10 titles within my close network and asked them to vote. I am glad that title ‘The Ultimate Sales accelerator’ got maximum votes because it aligns wonderfully well with Key themes in the book ‘One Strategy‘, ‘EPIC Sales’ , ‘Business & Life‘.
The book unveils One Strategy to create EPIC Sales in Business & Life. I was looking for one word that addressed important themes in the book ‘One Strategy’, ‘EPIC Sales’, ‘Business & Life’. As I reflected more, the word Ultimate came as the perfect choice.